A Sage Guide for Main Line Home Sellers

It is my goal to consistently exceed the expectations of savvy Main Line sellers by expertly guiding them through every step of the sales process – from pricing and preparation through negotiating and closing – to ensure a satisfying price and a smooth selling experience.

Step 1: Your Optimal Selling Price.

The key to selling your home faster and for the most money is setting the right price. I will study comparable home sales to see what the market will say. It is key to consider every angle: did the other homes have renovated bathrooms? Are they on a street sought after by buyers? What does the current inventory of competing homes look like? Then, with your input, I will recommend a figure designed to drive a selling price which will achieve or exceed your “magic number.”

Step 2: How Do I Get my Home Show-Ready?

Winning the hearts of Main Line buyers starts with creating “curb appeal.” A good cleaning, a fresh splash of color, and a new welcome mat may be all you need to make a great first impression. Or, pursuing a higher price could involve removing clutter, repairs, upgrades, and possibly professional staging of your home.

I will walk you though your options and help you plan and complete the preparations to satisfy your budget and timeline.

Step 3: The Custom Marketing Campaign

You know that “cookie cutter” solutions don’t get the job done - particularly when it comes to selling your residence to Main Line luxury home buyers. I prepare a custom sales and marketing campaign for every client.

Well-crafted descriptions, fine architectural photos and video make a personal connection - and a critical difference. By drawing on my professional suite of marketing tools, qualified buyers from here to California and beyond can find their home with ease.

All Major Search Platforms

I will post your listing everywhere your
potential buyers are searching: Facebook, the Multiple Listing Service, Zillow, Realtor.com, and other leading search platforms.

Open Houses & Home Tours

Well-promoted events cultivate interest and a sense of urgency as I introduce your home to motivated buyers and agents.

Making the most of Social Media

The instant your home hits the market, I “build a buzz” among both my Facebook
followers and a boosted audience to drive
buyers to your listing.

Networking

I will reach out to a broad professional network to inform and interest more agents and potential buyers.

Emails

My emails make every impression count, bringing homes to life for a highly targeted audience of Realtors® and qualified buyers.

Print

I can craft effective, eye-catching brochures, sales sheets and mailers, if that will be an asset for your particular sale.

Step 4: Closing the Sale

Persuasive marketing attracts buyers. But it’s what comes next that gets you to the settlement table. I will oversee every detail from inquiry through closing to your satisfaction:

quickly follow up every inquiry
provide timely updates and buyer feedback from showings
assess buyer qualifications and respond to each bid
cultivate multiple offers
negotiate the best price and terms
coordinate the home inspection to protect your interests
after the inspection, defend your selling price
hands-on oversight of every document, detail and deadline
ensure that financing and title insurance are finalized
bring a careful eye to the final walk-through
communicate with all parties to prepare for settlement
attend the closing to make sure everything goes smoothly

A Guide for Sellers